Cosmo Editors Have Spoken: These Are the Kosas Products Worth Your $$$ (2024)

• Uses clean, sensitive skin-friendly ingredients
• Products actively work to improve skin
• Buildable formulas allow you to get as much or as little coverage as you'd like
• Everything is under $40
• Brand emphasizes the importance of using cosmetics to enhance rather than to cover

When I polled the Cosmo office about their top Kosas recs, pretty much every editor named the Revealer Concealer as one of their faves. (And considering it's earned over 1,500 five-star reviews on the Kosas site, they clearly aren't the only fans!) Why it's so great: The buildable, skincare-packed formula blends effortlessly, helping to disguise any dark circles, hyperpigmentation, redness, and blemishes like a dream. And rather than just "concealing," it actually works to improve your skin's appearance over time!

"I'm obsessed with the creaminess of this concealer," says Senior Editor Lauren Fisher. "It's easy to apply and blend in without looking or feeling cakey on my skin, especially on my under-eye area. And it's really hydrating on my dry-ish skin, which is always a plus."

• Size: 0.2 oz
• Key Ingredients: Hyaluronic acid, peptides, caffeine
• Shades: 38 options

Glowing Customer Review: "This is my favorite concealer of all time. It stays on all day. I usually wear a tinted moisturizer, so this blends in nicely and is not too cakey but still provides the coverage I need. It doesn't crease, even with me having oily under-eyes. It's worth the money!"

As someone who is 1) lazy and 2) hates the feel of a ton of product on my face, this foundation is such a slam-dunk for me. A Cosmo 2024 Readers' Choice Beauty Award-winner, the multifunctional formula acts as an SPF treatment and a medium-coverage foundation all in one—we love to see it! Oh, and it also works to brighten and plump skin with an all-star lineup of ingredients that includes hyaluronic acid, peptides, and (my fave retinol substitute) niacinamide.

Never did I ever think I would find a foundation that actually improved my skin with each wear, but here we are!! I wear this foundation in the Light Neutral shade, and it helps me appear moisturized and dewy rather than slick (as most liquid foundations leave me feeling). Side note: I never look—or feel—like I'm wearing a face full of makeup, which is key for me.

• Size: 1 fl oz
• Key Ingredients: Hyaluronic acid, niacinamide, peptides
• Shades: 36 options

Glowing Customer Review: "I really love this foundation. The color match is perfect, and it blends into my skin so well that I don’t even look like I have makeup on, yet it improves my complexion. It’s medium coverage and wears well, even through sweat, long wear, etc. Love it!"

My biggest gripe with mineral sunscreens: So many of them leave an annoying white cast on your skin. Luckily, this tinted sunscreen (which is a Cosmo 2024 Clean Beauty Award-winner) works to neutralize the zinc oxide with your choice of a peachy-pink or soft golden hue. It's packed with peptides and ceramides to visibly plump and smooth skin—and in addition to protecting your skin, this bb doubles as an ideal makeup base.

According to Editor Olivia Truffaut-Wong, "I use the DreamBeam Original shade almost daily as my sunscreen/primer. Any sunscreen that doesn't break me out is immediately a win for me, and this one fits the bill. I also love that its slight tint and brightness makes my skin look a bit more even and healthy, but not overly shiny or glittery. Instead, it just gives my makeup a perfect glowy base."

• Size: 1.3 oz
• Key Ingredients: Zinc, peptides, ceramides
• Shades: Original (Radiant Finish) or Sunlit (Golden Glow)

Glowing Customer Review: "I absolutely love this product. Great texture [and] goes on smoothly with a perfect illumination for your skin. It’s great on the skin by itself but also makes a perfect primer for your skin pre-makeup!"

Looking to achieve the look of fuller, plumper lips without fillers or spicy extracts? Pls meet the Wet Lip Oil Gloss. This one is packed with natural plumpers (including hyaluronic acid and peptides) to give you glossy, hydrated, fuller-looking lips without any tingling or irritation—and the juicy lil slick of color is just an added bonus. It also comes in a clear shade if you're just looking to add a glossy sheen.

As Senior Editor Lauren Fisher notes, “I’m still haunted by the ultra-sticky lip glosses of my middle school years, but this has completely restored my faith in lip gloss. It’s so hydrating, smooth, and just the right amount of glossy without being sticky in the slightest. I love the color it gives and the fact that I can wear it on its own or with a lip liner, and it looks so good either way.”

• Size: 0.15 oz
• Key Ingredients: Hyaluronic acid, peptides, shea butter
• Shades: 11 options

Glowing Customer Review: "My lips feel instantly hydrated after application. It goes on so smoothly without leaving any sticky feeling to my lips. It not only hydrate my lips, but also make my lips feel smooth, firm, and looking plumper with an amazing shine."

Calling all my oily-faced cuties: This one's for you. As someone who typically ends the day looking greasier than a slice of pepperoni pizza, this setting powder has been a *total* game-changer for me. Rather than leaving skin cakey and dry, this powder has an airy feel that blurs texture rather than settling into fine lines—and since it's a pressed powder rather than a loose one, there's no need to worry about making a giant mess on your bathroom counter.

I use the Breezy Cloud Set Setting Powder (which has a sheer light finish), and I love how it minimizes the look of my pores and keeps shine at bay. It also manages to keep my makeup from sliding around all day long, which is no easy feat! Next on my list to try: Kosas' new Cloud Set Brightening Powder, which has the same effect with a brightening boost.

• Size: 0.33 oz
• Key Ingredients: Bamboo stem extract, passionfruit leaf extract, peony extract
• Shades: 10 options (and also available in three brightening shades)

Glowing Customer Review: "Literally the best powder ever. It’s got the best coverage and shade I’ve ever used. It blurs better and lasts longer, too. I’ve bought it three times so far. It’s definitely my holy grail."

Tbh, I've always been very skeptical about natural deodorant. (I mean, can an antiperspirant really keep you fresh without aluminum??) But this one from Kosas may have changed my mind. It uses a powerful blend of AHAs (including shikimic, mandelic, and lactic acids) to deodorize and and exfoliate your underarms, all without relying on aluminum or baking soda. Nourished pits, here you come!!

Cosmo's Olivia Truffaut-Wong notes that—while she doesn't typically like liquid or gel deodorants—this one has won her over. "I love that it has AHAs to fight odor and exfoliate gently, so you get fewer ingrown hairs and less noticeable dark spots," she explains.

• Size: 2.4 oz
• Key Ingredients: Shikimic acid, mandelic acid, lactic acid
• Scents: Serene Clean, Beachy Clean, or Fragrance-Free

Glowing Customer Review: "OMG. Never have I ever found a deo that has fully taken a smell COMPLETELY away. This stuff is absolute magic. It doesn’t contain any harmful ingredients and contains AHA to help exfoliate and lighten your under arms. I’m not kidding when I say this completely removes any odor. Even after working a busy 12-hour shift, I have zero smell."

Not quite a lip gloss, not quite a lipstick, this tinted balm is a must for anyone who wants a little color and zero cracked lips. Like most Kosas products, it's buildable, so you can slick on as much color as you'd like, and it's chock-full of nourishing ingredients (like squalane and ceramides) to keep lips kissable soft all damn day. And while it has a shiny finish, it never feels sticky—promise.

"The Wet Stick in Island High is one of my absolute favorite lip products of all time," Associate Editor Lauren Gruber raves. "The squalane and mango butter-infused formula leaves my lips feeling sooo smooth and hydrated. I love how the pigment starts off sheer but builds easily, so you can create a more or less intense look, depending on your vibe."

• Size: 0.1 oz
• Key Ingredients: Squalane, ceramides, mango butter
• Shades: 12 options

Glowing Customer Review: "I was gifted one of these and immediately bought it in more colors. It’s almost sheer with just enough color. What I loved most is how it moisturized. A lot of lipsticks and glosses will dry my lip by the end of the day. This one glides on smooth. It’s not a lip gloss but it’s different than a lipstick. Not heavy, and not too glossy."

If you're looking for something that'll fluff, define, and set your brows all day long, this lifting gel treatment from Kosas is *it*. Air Brow contains panthenol and hyaluronic acid to help condition your arches, as well as a tripeptide that supports healthier, fuller brow hair. The result: more voluminous brows with *just* the right amount of sheen. And FYI, it also comes in tinted shades for those who want a fuller lewk.

For Deputy Beauty Director Lauren Balsamo, this brow gel is a must-have. "I love how easy this is to use," she explains. "It gives my brows a light tint and fluffy volume without getting all over my skin or flaking off during the day."

• Size: 0.12 oz
• Key Ingredients: Castor oil, panthenol, tripeptides
• Shade: Clear (but also available in 10 tinted shades)

Glowing Customer Review: "I’ve repurchased this product at least 10+ times and it never lets me down. It holds my brows all day long and has great ingredients to help your brows at the same time. Anytime I try a new brow gel, I go right back to this one. It’s to the point I don’t even bother buying any other gel, because of how amazing the Kosas gel is."

Nothing will give you that no-makeup makeup look quite like a BB cream, which offers the same light, undetectable coverage as a tinted moisturizer. The best thing about this one from Kosas: It looks just like your natural skin when applied—but better! The secret is in the copper peptides (which help reduce the appearance of fine lines and wrinkles) and the zinc oxide (which is great for alleviating redness and irritation). Plus, it's ah-mazingly hydrating.

As Olivia Truffaut-Wong says, "I love to use BB Burst on days where I don't want to wear a full beat but still want to even out my skin tone and cover up my blemishes. Make no mistake: It does provide a decent amount of coverage (especially if applied with a brush or your fingers vs. a sponge). It's also incredibly easy to blend, so it never leaves streaks and stays moisturizing throughout the day without feeling too greasy."

• Size: 1 oz
• Key Ingredients: Copper peptides, zinc, squalane
• Shades: 24 options

Glowing Customer Review: "I normally hate foundation/BB creams, as they are sticky or very drying, [but] this one is neither! I've tried lots of different products, and this is the best one I found so far for light buildable coverage that melts into your skin and doesn't smudge or crease! I wear it all the time now and consider it my holy grail makeup product."

If you prefer the look of microblading over powder brows, this brow pencil is calling your name. It features a triangle-shaped tip on one end for shaping and filling in sparseness with hairlike strokes, while the other end has a spoolie that you can use to brush brows into place. Oh, and btw: Brow Pop is made with castor oil and panthenol, so it helps revive sparse brows and encourage new growth.

"As someone who takes their brows v seriously, I love the precision I get from Kosas's Brow Pop in Brown Black," says Digital Visual Editor Cristina Coppin. "Hands-down, it's my fave eyebrow pencil on the market, and I can always bet that it'll have my brows looking on-point all day long. Heck, I love it so much that whenever I buy it, I purchase a second one as a backup just so that I'm never without it!"

• Size: 0.002 oz
• Key Ingredients: Castor oil, panthenol
• Shades: 10 options

Glowing Customer Review: "I absolutely love the Kosas Brow Pop! The angled shape of the pencil makes application a breeze, and very little blending is needed to achieve the final look. If you're looking for easy-to-apply eyebrow makeup that gives you natural-looking brows, this does the trick!"

My perpetually-chapped lips tend to look even more bone-dry under a layer of lipstick—which is why I love a nourishing formula like this one. Made with a blend of three butters and six botanical oils (!!), this lippy provides medium coverage with a smooth, satin finish, and the color really does last (as does the creamy hydration it provides!). The Rosewater shade? Cool pink perfection, IMO.

As Lauren Balsamo simply puts it: "The white tee of lipsticks...this is comfy, easy to wear, and a total classic."

• Size: 0.14 oz
• Key Ingredients: Mango butter, cocoa butter, rosehip oil
• Shades: 12 options

Glowing Customer Review: "This is my favorite brand of lipstick because it's creamy while wearing a really long time. It truly is weightless, too. You don't feel like you're wearing anything. Stardust is a nice, neutral, slightly rose shade."

A lip liner that amplifies lips without drying them out? Say less! This hydrating liner (which uses hyaluronic acid and konjac root to visibly plump lips upon application) is great for defining and shaping, whether you're looking to create a contoured definition or fill in your lips completely. It also includes a built-in brush and sharpener, which is srsly handy.

According to Associate Editor Siena Gagliano, "On days when my lips are chapped, and it seems as though every lip product will cling to my dry patches, I reach for the Kosas Hotliner. It's a new launch, and it has easily become one of my faves in my makeup collection. It's smooth, creamy, and stays on like a dream!"

• Size: 0.007 oz
• Key Ingredients: Hyaluronic acid, konjac root
• Shades: 8 options

Glowing Customer Review: "This lip liner is the perfect brown nude color, and the applicator and built-in brush/sharpener are amazing! I want so many more colors—this glides on so smooth and gorgeous!"

I used to be more of a liquid blush girlie, but this product officially converted me to Team Powder Blush. What I love about it: Each shade combines two different tones swirled into one, which gives 'em a multidimensional quality you don't typically find in blushes. Plus, they're made with skin-loving squalane and hyaluronic acid (and exactly zero talc), so they go on so smooth and seamlessly blend in.

I wear this blush in the Blissed shade (which is a warm, peachy pink) and apply it just above my cheekbones to create a ~lifted~ effect. The formula is buildable, so I never have to worry about overdoing it—and the color really does last all day, no matter how much I sweat (which is a lot).

• Size: 0.16 oz
• Key Ingredients: Squalane, hyaluronic acid
• Shades: 8 options

Glowing Customer Review: "These have become one of my favorite powdered blushes to use! The packaging is great and application is perfect. Love the subtle sheen they give, and they last all day long. Kosas knocked it out of the park with these!!"